LINCH. Pinning it together.

LINCH is part of the word 'linchpin' which means ‘an integral part of a system holding everything together

“The Art You Create Is Precious.” Inspired by the Seth Godin, the author of Linchpin: Are You Indispensable?, we are a team of music people dedicated to making you and your music heard and seen by the world.

Our Story, Our Vision

LINCH is an Artiste Services & PR Agency based in Singapore. Established in 2015, LINCH has been involved with artiste management, music curation, regional touring, and lifestyle PR campaign management in its early years. LINCH currently provides a myriad of artiste services, ranging from digital marketing, public relations, bookings, promotions, DSP pitching, and creative consultancy to our clients.

THE TEAM

  • DEX WONG

    HEAD, ARTISTE SERVICES & BUSINESS DEVELOPMENT

    Based in Singapore, Dex has been involved in the music industry for more than 15 years.

    Throughout his career, he has been involved in many varied roles & organisations related to artist management, regional touring, events management, strategic planning & development, music programming, marketing, A&R, label Services & PR.

    In his spare time, he loves to read autobiographies and watch football / basketball matches. He also likes an occasional whiskey when time permits.

  • SONNY WAN

    SONNY WAN

    ARTISTE SERVICES & EVENTS
    SENIOR EXECUTIVE

    For over two decades, Sonny has been involved in the music scene, leaving his mark of bass and guitar playing across multiple bands.

    Currently lending his talents to An Honest Mistake, a dynamic pop punk ensemble that seamlessly weaves in elements of trap, bass synth, hip hop, and R&B, Sonny fully believes that a thoughtful and well-coordinated performance is key to the viewer's experience. With a diverse background spanning Creative Agency work, Real Estate, Hospitality, Travel Tech Startups, and Business Consulting, he's blending creativity with entrepreneurial acumen.

    When he's not crafting melodies or fine-tuning business strategies, you'll often find Sonny immersing himself in PC games and Rock Climbing in nature.

  • DEBBIE YONG

    CONSULTANT, ARTISTE SERVICES AND PR

    Here for the good vibes, Debbie loves any music that gets her feet tapping. Having worked in the live events, production and media industry for over 10 years, she's always on the move and ready for the next festival, concert and party.

    When she's not working, she's either living her best Pilates princess life, or eating her way through a buffet line.

  • NOVRIA MARCELLA

    ARTISTE SERVICES COORDINATOR

    For Novria, music has always filled her life. Ever since she was young, she has been traveling across Asia to catch her favorite K-pop group’s concerts. Beyong being a fan, she’s gained valuable behind-the-scenes experience working at numerous festivals and concerts in Indonesia. She has also interned at a music label allowing her to understand the dynamics of promoting music and an artist. With Novria’s experience in event management, social media, and marketing, she has developed a deep love & understanding of the different music industries across Asia.

    In her spare time, you can find her fangirling over Seventeen or sharing her love for cats.

  • JOSEPHINE EFFENDY

    ARTISTE SERVICES ASSISTANT

    Josephine grew up with music always playing in the background — whether it was belting out songs at home or curating playlists for every mood. A big fan of pop, J-pop, and K-pop, she is no stranger to concert crowds and comeback countdowns. With a background in economics, consulting, and branding, she brings both structured thinking and creative instinct to every project. She is passionate about helping artists connect with their audiences in ways that feel bold, smart, and personal.

    Outside of work, you’ll probably find her singing (loudly), café-hopping, or deep in a YouTube rabbit hole of live performances.