LINCH. Pinning it together.

LINCH is part of the word 'linchpin' which means ‘an integral part of a system holding everything together

“The Art You Create Is Precious.” Inspired by the Seth Godin, the author of Linchpin: Are You Indispensable?, we are a team of music people dedicated to making you and your music heard and seen by the world.

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Our Story, Our Vision

LINCH is an Artiste Services & PR Agency based in Singapore. Established in 2015, LINCH has been involved with artiste management, music curation, regional touring, and lifestyle PR campaign management in its early years. LINCH currently provides a myriad of artiste services, ranging from digital marketing, public relations, bookings, promotions, DSP pitching, and creative consultancy to our clients.

THE TEAM

  • DEX WONG

    HEAD & DIRECTOR, ARTISTE SERVICES AND BIZ DEV


    Based in Singapore, Dex has been involved in the music industry for more than 15 years.

    Throughout his career, he has been involved in many varied roles & organisations related to artist management, regional touring, events management, strategic planning & development, music programming, marketing, A&R, label Services & PR.

    In his spare time, he loves to read autobiographies and watch football / basketball matches. He also likes an occasional whiskey when time permits.

  • CELINE TAY

    CELINE TAY

    PR EXECUTIVE (CONSULTANT)

    Celine’s first exposure to the music scene dates back to 2018 with an internship at Warner Music Group as a marketing intern, where she gained early experience in music strategy and artist relations. She later continued at Warner Music Group as a Content Executive while completing her Diploma and Degree in Communications and Media Management, further developing her skills in executing successful marketing campaigns in the music industry. She then joined The Linch Agency as an Artist Services & PR Coordinator, leveraging her experience in media relations and music marketing.

    With additional training in Music Production and Audio Engineering, Celine has developed strong connections and genuine rapport with fellow music practitioners.

  • JOSEPHINE EFFENDY

    ARTISTE SERVICES COORDINATOR

    Josephine grew up with music always playing in the background — whether it was belting out songs at home or curating playlists for every mood. A big fan of pop, J-pop, and K-pop, she is no stranger to concert crowds and comeback countdowns. With a background in economics, consulting, and branding, she brings both structured thinking and creative instinct to every project. She is passionate about helping artists connect with their audiences in ways that feel bold, smart, and personal.

    Outside of work, you’ll probably find her singing (loudly), café-hopping, or deep in a YouTube rabbit hole of live performances.

  • NICKA LUMALANG

    SENIOR SPECIALIST, REGIONAL CAMPAIGNS & ARTISTE SERVICES

    Nicka has spent over eight years working across the music industry, with experience spanning artist marketing, PR, and campaign strategy on both the label and artist sides. Her work has involved collaborating with local and international artists and their teams on music releases, regional campaigns, and touring-related projects across Southeast Asia. With most of her career rooted in the Philippine music scene, Nicka has been closely involved in shaping artist narratives, building media relationships, and supporting live and promotional efforts on the ground.

    Outside of work, she enjoys attending live shows, going on long walks, spending time in nature, and exploring new places.